Be part of the world's greatest cricket celebration
Become a Cricket World Cup Club in 2019 and ‘be part of something bigger’.
The initiative has been designed to help grassroots clubs further connect with their local community through family fun-based activity and help bring the excitement of the 2019 Cricket World Cup (CWC 2019) into their clubhouse.
As the CWC 2019 returns to England and Wales for the first time in 20 years, the ICC and ECB aim to engage 1 million kids throughout the tournament, with Clubs given the opportunity to apply to become a Cricket World Cup Club, put on a family day and celebrate and engage a new audience through the excitement of the CWC 2019.
What is a Cricket World Cup family day?
This opportunity is open to all clubs, all centres, all communities – and it’s easy to get involved. We’re asking clubs to run a weekend of child/family-based activity, to better connect with the local community and engage the younger generation. The aim of these family days is to get more kids involved in the game and to help clubs showcase themselves to a wider audience.
Ideas for a fun family day:
- Kids coaching/taster sessions
- Parent/child matches
- If you’re an All Stars Cricket centre, why not try ‘Bring a Friend’ day?
- Bouncy castle, face painting, clowns etc.
- BBQs and Bake Offs
- Trivia nights and discos
- Women's and Girls Soft Ball Cricket
- Showing World Cup matches live
Club Benefits
You’ll have access to official marketing material to assist with the promotion of your event – we’re hoping you’ll be able to use this material in schools, on social media and in the local area! We’ll also provide you with guidance on how to prepare for and run your Family Day and supplying you with Cricket World Cup wristbands for the kids that attend your day.
In addition, at least the first 2,000 affiliated clubs could receive £1,000 through applying for the Cricket World Cup Club Fund. The Fund is designed to support Clubs by improving their digital capacity or catering provision, to assist with their family day and enhance the World Cup experience. The funds will be allocated on a first come, first served basis. Please note there is a separate application process for the Club Fund. Click HERE to check the eligibility criteria.
When is it running?
The main weekend of activity will centre on the weekend of 7th–9th June, however you can select any weekend within the ICC Cricket World Cup that suits your club best.
What you need to do?
- Select one person to be your Cricket World Cup Champion and register your club
- Submit your application for Cricket World Cup Club Fund
- Plan your event and engage your community
- Promote your event through schools and other community groups
- ‘Be part of something bigger’: run your event and bring the excitement of the Cricket World Cup into
To register your club or for more information, click HERE.
Please note the following important steps in order to apply for the Cricket World Cup Club Fund:
- Register to become a CWC Club
- Download Guidance Notes (see also below) & Club Fund application form
- Complete FULLY with quotes and project details and send to clubfund2019@ecb.co.uk
ECB have set up two email addresses to handle a range of enquiries:
General Enquiries - Worldcupclubs@ecb.co.uk
Club Fund Enquiries - clubfund2019@ecb.co.uk
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