In January 2019, the England and Wales Cricket Board (ECB) announced the new strategy for 2020-24: 'Inspiring Generations' - a blueprint for the future of cricket from grassroots right up to the top end of the professional game.
On behalf of the Cricket East Leadership Team, Sam Rose welcomes the new strategy. He said: “It is an exciting time for cricket and we are delighted to see that the recreational game is at the very heart of developments over the next five years. Looking ahead to 2020 and beyond, Cricket East will be working hard to identify how we can grow and nurture what we already do to support our fantastic volunteers working hard within our clubs, but also how we can capitalise on the exciting new opportunities that will come about as a result of the new strategy. In line with the strategy, we aim to inspire through our county age group programme pathway, make cricket accessible to people of all ages and backgrounds, and support our communities in the process.
"Transforming Women and Girls' cricket is right at the very top of our agenda, and we aim to take our Women & Girls' Clubs on a new journey to grow the game, with help from our vibrant schools programmes.
"We thank you for your continued support and look forward to working alongside you all to make everything mentioned above come to life in the coming years."
The new strategy – which will come into play from January 2020 – will see over £500 million pounds being invested into the game during the reach of the strategy with 26 specific action areas being targeted to deliver across 6 strategic priorities:
Grow and Nurture the Core - ensure that there is a thriving county network at the heart of the domestic game
Inspire through Elite Teams - create and celebrate the heroes at the pinnacle of the elite game
Make Cricket Accessible - give more people the opportunity to engage with cricket more often
Engage Children and Young People - inspire a new generation of players and fans to develop a love for cricket
Transform Women's and Girls' Cricket - drive cricket’s progress to becoming a truly gender-neutral sport
Support our Communities - use our purpose to connect communities and improve lives more broadly across society
In creating its new vision the ECB acknowledges that recreational cricket is the lifeblood of the game. In total 22 of the 26 strategic activities will be delivered and funded through the county network.
To see the full Inspiring Generations Strategy document, click on the link below.